How to Use Emojis on Social Media?

Emojis have become a very integrated part of our lives, and we use them maniacally these days. Although almost every smartphone user uses them, very few people actually know the origin of those digital symbols.

So here is a quick interesting fact about emoticons: in order to infuse text messages with feelings, the first-ever emoticon characters were developed in Japan in the 1990s.

If you want to learn more such interesting facts and tricks to effectively use those yellowy stickers, then keep on reading this go-to guide.

Boost your social media presence with emoji tricks

Texts without emojis are like cake without cherries. While using emojis can add flavors and feelings to boring texts, spice up your conversation and make it engaging.

These symbols are the secret ingredient to making your social media posts stand out and draw in your audience in a fun and creative way.

So don’t back out from experimenting with them and notice how they might improve your online visibility. For instance;

Pick the right ones in the library of emojis, and make sure to consider the likings of your audience.
Make sure the one you choose conveys the tone that you intend to deliver.
Think twice before incorporating too many yellow faces into your content.

The Do's and Don'ts of emojis

Emoji is more than a virtual language. They are a fantastic way to give your posts character and emotion, but one wrong choice can make things pretty rough.

So here are some tested tricks to use your library of emoticons wisely:

DOs:

Maintain the relevancy of the subject: Select emojis that are appropriate for the message's mood and subject matter. A raised thumb emoji 👍 indicates approval, while a smiling emoji 😀 may lighten things up.
Carefully use emojis at work: One or two emoticons can bring enthusiasm to formal emails or texts, but using too many of them might make things unprofessional and informal.
Use universal ones: To prevent misunderstandings, particularly in internationally connected talks, use emojis with commonly recognized meanings.

DON’Ts:

Never substitute words for emojis. These icons aim to convey the meaning of the message, not to replace long words or complex ideas.
Never choose inappropriate ones. Emojis with provocative or offensive meanings should be avoided, particularly in formal or business settings.
Never expect everyone to know what you mean.It's important to constantly keep in mind how people might interpret an emoji because meanings and interpretations can vary widely across different cultures and age groups.

Build a strong brand with the power of Emojis

How can someone build the character of the brand just with emojis? Sounds impractical, right? No.

Some really big brands have actually used this strategy to deeply connect with their audience. Undoubtedly, Domino's is the first company on the list for strategically and effectively using emojis.

Moreover, on the list, we can also find Spotify, Taco Bell, The New York Times, Netflix, etc.

If these giant brands can use such a simple trick, then why can’t you? Use the following tips to create a better brand identity:

Try to connect with your audience in an emotional way. This can be better understood by example. While replying to a customer’s query on the text, add an emoji. This will make them feel like their queries are genuinely being addressed and not just bot talks.
Stay consistent with this technique: Pick a set of these emoticons that fits best for your brand and utilize them repetitively in your posts, conversations, and other marketing materials.
Keep up with trend curves: Nowadays, big brands are leveraging the use of memes and emojis to boost their marketing. Use such trending emojis, but don’t forget to add the essence of your brand character to it.
Connect with people around the world: These emojis are a great tool to break international barriers. Emojis that are universally understood can help you efficiently connect with people throughout the world.
Keep an eye on people’s responses to your emoji strategy: See whether there are any particular emojis that people are engaging with more than others. If yes, try using them more and even more innovatively.

Wrapping up

If you are really hell-bent on enhancing engagement on your social media sites, play with these emojis (we really meant this). Don’t just play alone; challenge your friends or followers for an emoji battle.

For instance, post a series of these digital stickers and tell people to guess what it means.

Such as one clapperboard🎬, popcorn🍿, and a pair of eyes👀;

If they still can’t get it, don’t be hard and give them a hint.

This is a great way to introduce anything new about your company, product, or service on social media. You can also use this approach to give clues to special events.